Trade shows · AWE USA
AR, VR, and XR development for AWE USA exhibitors
AWE is full of impressive demos, and most of them end when the headset comes off. We build AR, VR, and XR experiences that explain what your product does in the first minute and still make sense to a buyer who was not in the room.
Independent page. Grey State Development is not affiliated with AWE USA 2027 or its organizer. Dates and location come from public listings, so confirm them on the organizer’s site.
The problem
Why XR demos get forgotten
On a floor where everything is immersive, immersive is not enough to be remembered.
Every booth is a demo
The floor is full of people wearing headsets. A demo that needs a long explanation loses to one that makes sense on sight.
Hardware needs content
A device is only as convincing as what runs on it. Without a strong demo, buyers judge the specs and forget the experience.
Brands new to XR hit a wall
Devices, platforms, and tracking differ. Brands need a team that picks the right one and ships, not another proof of concept.
What we build
What we build for AWE exhibitors
AR for phones, tablets, and the web
Product viewers, try-ons, and interactive layers that run on devices people already carry, so a demo does not depend on a headset queue.
VR environments with hand tracking
Full-scale environments with hand tracking and spatial audio, built in Unity, so a visitor can reach in and understand the product.
Demo content for hardware makers
Showpiece experiences built to show off a device’s strengths, so reviewers and buyers see what your hardware does best.
Experiences the crowd can follow
A screen that shows what the headset wearer sees, so the people waiting are part of the demo too.
Related work
Real projects behind this page.
Published work from the Grey State portfolio, shown as examples of what we build.
Portfolio
T-Mobile Magic Mirror
Augmented reality that responds to a physical object, built three times for different rooms.
Portfolio
SceneForge
A real-time 3D tool for rapid prototyping of immersive environments.
Questions
What people ask before booking.
What do you build for AWE USA exhibitors?
AR, VR, and XR experiences for brands and hardware makers: phone and web AR, VR environments with hand tracking, and showpiece demo content. We start with what a visitor should understand in the first minute.
Which headsets and platforms do you build for?
We build AR and VR in Unity, including phone and tablet AR. We choose the platform with you, based on your audience and the hardware you want to show.
Can you build demo content for our unreleased hardware?
Yes. NDAs are standard, and we sign yours before any design file or device detail is shared.
How early should we start?
As early as you can. Exhibitor and freight deadlines land well before opening day, so we plan backward from them. Tell us the show date and we will tell you honestly whether it is realistic.
Is this an official AWE USA page?
No. This page is independent. Grey State Development is not affiliated with AWE USA 2027 or its organizer, and the show name is used here only to say who the page is for. Dates and location come from public listings, so confirm them on the organizer’s site.
Get a concept
Get a concept for AWE USA.
Tell us what you are showing and when. We reply with next steps and a real range, so you know what is possible before you commit to anything.
Projects typically start at $35,000 for a single trade show kiosk.
Tell us about your AWE USA plans.
We reply with next steps.
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